Scotland may have been a popular location for big budget films in recent years, with Cloud Atlas and World War Z due to be released in 2013, but TV and cinema adverts are also regularly shot here.
Edinburgh will soon be showcased in a series of TV commercials that will be run on national television in China to an estimated audience of 1 billion. The campaign will promote and market China’s leading mineral water brand, Ganten. Edinburgh based production company Freak Films is producing the four television broadcast and web-ready commercials for the China market.
Scripted, produced and directed for TV entirely in Edinburgh, the commercials involve up to five days filming around the city, with Edinburgh Castle, the Old and New Towns and Dean Village all being featured. The production has involved a large crew of over 60 specialists from across the UK and closure of busy streets.
A cast of actors including a princess, classic cars and 12 horses and riders, can all be seen filming the storyline that portrays the romance of Scotland across the city this week.
Hamish Allison, MD of Freak Films and the director of the commercials said: “This is a marvellous showcase for Edinburgh – the commercials will be an amazing advertisement for Edinburgh and Scotland as an iconic tourist destination, providing a dramatic and stunning invitation to the Chinese to visit.”
Following several visits by Ganten’s top marketing team, Ganten selected Edinburgh and Scotland as their showcase because of its romantic appeal to China home audiences.
A spokesman from Ganten said: “As the leading mineral water brand in China, we felt it fitting that the film production for our new campaign should be shot in Scotland and take the beauty of Edinburgh and Scotland to the Chinese market.”
The commercial campaign will run on the state television broadcaster in China and based on percentage viewing figures, the campaign will be seen by over 1 billion people.